Event names that survive a reorg
A vocabulary small enough to remember is a political document. Here is how we write one without a 90-tab spreadsheet.
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Essays for people who keep the lights on.
We publish when we have a sentence, not when a calendar says “content.” Each piece is complete on its own page.
Why DAU is a lazy north star
Daily active users flatten interesting arguments. Three United Kingdom apps looked healthy while activation stalled in week two.
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Reading a funnel without lying to yourself
Drop-off is not a moral failing. The unkind step you omitted is usually the one that mattered.
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The quiet cost of too many properties
Every extra property is a promise to keep it true. Most teams do not keep it. Here is a budget for the ones that earn their keep.
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What UK product teams get wrong about retention
We keep importing a Silicon Valley curve and then acting surprised when a weekly habit in Leeds does not look like a daily one in California.
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