Vocabulary
Events and properties. If two squads cannot share a sentence, no warehouse will save the Tuesday review. The Event Taxonomy Lab lives here.
A thematic page
The Signal Atlas
App analytics, drawn as territory rather than as a stack. Use this page when you know the pain and not yet the room.
The atlas is a teaching device, not a vendor landscape.
Return
Retention as weather, not as a trophy. Cartography, cohorts, and the week nobody wants to annotate. Product Signal Studio spends a full module on this ridge.
Paths
Funnels, including the steps you omitted because they looked unkind. Attribution without Theatre sits on the far slope, arguing with last-click.
Speech
What you say to a board. Board Pack Analytics is a short crossing: twelve slides and a reservation spoken aloud.
How to use the atlas
Start with the territory that has been keeping you awake. If it is naming, write to us about the Lab. If it is a curve you cannot explain to design, sit Retention Cartography. If the whole map is fog, the Studio is the longer walk.
We keep the atlas short on purpose. A landscape with forty regions is a vendor conference. Four territories is enough to choose a door.