“The board-pack week was the only analytics course I have taken where we were forbidden from putting the logo on slide one. That constraint did more than any template.”
Flagship · six weeks
Product Signal Studio
A seminar for product managers, growth leads, and the analyst who has been asked to invent a north star before Friday.
What you leave able to do
- Write an event dictionary a designer can read without a legend.
- Separate activation from the first cheerful chart that looks like activation.
- Explain a retention curve in spoken English, including the ugly week.
- Refuse a funnel that has been cropped to flatter a launch.
- Draft a monthly board pack with a reservation on slide two.
You will not leave certified in a vendor interface. You will leave harder to spin.
Modules
Week 01
Event design that survives a reorg
We take a real export, strike the vanity events, and rebuild a vocabulary small enough to remember.
Week 02
Activation without vanity
The first session that feels like success is rarely the one that predicts week-four return. We hunt for the latter.
Week 03
Retention as a conversation
Cartography borrowed from the four-week room: curves, cohorts, and the sentence you owe a designer.
Week 04
Funnels and the stories they hide
Drop-off is not a moral failing. We practise asking what the funnel refused to count.
Week 05
Experiment readouts for sceptics
How to present an A/B result when the p-value is tidy and the product change is not.
Week 06
The monthly board pack
Twelve slides, a spoken reservation, and a metric you are prepared to retire in public.
From people who sat it
“I wanted Mixpanel recipes. Amira gave me a dictionary instead. Useful, if you are willing to be disappointed on day one.”
Questions we actually get
Do I need SQL before week one?
Comfort with spreadsheets is enough to start. Week three moves faster if you have written a join. If you have not, say so when you write to us — we will point you to a four-page primer rather than pretending the studio is tool-agnostic magic.
Which vendor do you teach?
None as a religion. Amplitude, Mixpanel, and BigQuery appear as working examples. We do not teach a specific vendor’s UI in depth, and we do not sit certification exams. If you need a tool badge for procurement, this is the wrong room.
Can a whole product trio attend?
Yes. Three seats from one organisation are how most Workshop groups arrive. We keep them in the same seminar so the dictionary they write is shared.
What if our tracking plan is a mess?
That is the usual starting point. Residencies exist for instrumentation that cannot be discussed in a shared seminar without breaking a confidentiality promise.